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Esta es la Segunda Parte de una serie de publicaciones acerca de los eventos por el Día Mundial de los Océanos en zoológicos, acuarios, museos, y otras organizaciones al servicio de los visitantes. Gracias a Lindzy Bivings de la Academia de Ciencias de California por su compromiso y tiempo, puestos en la edición de este post.
Uno de nuestros patrocinadores provee un gran ejemplo de cambio con base en la audacia -e información- para la elaboración de "peticiones." El programa del Insituto para la Eduación en la Conservación y la Sustentabilidad (ICES) de la Academia de Ciencias de California, dirigido por Lindzy Bivings, ha llevado a cabo un importante acercamiento a la experimentación en el desarrollo y desenvolvimiento de tareas de conservación.
El ICES recientemente concluyó una prueba piloto de 12 semanas de su programa profesional de aprendizaje, a modo exploratorio y de colaboración. programa profesional de aprendizaje ,a modo exploratorio y de colaboración. De esta manera, los educadores tuvieron a su alcance ciertos recursos enfocados en el aprendizaje obtenidos de literatura que reúne las mejores prácticas del campo, las que luego fueron incorporadas en conjunto al desarrollo de los objetivos de la educación para la conservación, e incorporaron un prototipo de proceso que permitió evaluar y modificar rápidamente las tácticas de base, en respuesta a las interacciones con los invitados. Trabajando conjuntamente, y no inmutándose por la ausencia de un marco concreto, los participantes hicieron algunos descubrimientos importantes acerca de qué es lo que contribuye a formar pedidos efectivos.
Lecciones Aprendidas
Aquí se detallan algunos tips sugeridos por Lindzy Bivings que pueden ayudarte a crear tus propias peticiones:
1. Separa las evaluaciones de formación para obtener un sentido de los conocimientos y el compromiso por parte de los visitantes.Esto ayudará a identificar las razones por las que los visitantes pueden conocer de antemano algún aspecto, y qué es lo que perciben como barreras y beneficios ante una determinada acción.
2. Se obtendrán mejores resultados si se trata de grupos reducidos o de uno a uno. A menundo la aproximación de una única medida no funciona, por lo cual debes considerar varias maneras para que la gente pueda llevar adelante unas pocas acciones, así podrás concretar la solución de la mejor manera posible.
3. Enfócate en eventos concretos y dirige las peticiones a grupos de personas específicas. Lindzy sostiente: "Por ejemplo, si estamos trabajando con residentes de San Francisco, muy difícilmente hablemos sobre las bolsas de plástico, porque ya existe de hecho una prohibición de su uso en la ciudad. De la misma forma, si se trata de la población de nuestro Distrito de Bayview, no perderemos mucho tiempo en cómo usa el sistema de reciclaje desde que los complejos de viviendas de este área no presentan contenedores de reciclaje."
4. Permite a los visitantes participar en el desarrollo de peticiones, y hacer efectiva su responsabilidad con relación a sus niveles de compromiso o habilidades.Cuando los visitantes se den cuenta por sí mismos, tienen más posibilidades de avanzar en ello y concretarlo. El Programa del ICES fue inicialmente bastante amplio, cerca de 20 educadores participaron en la pruba piloto, pero las lecciones aprendidas también pueden aplicarse a pequeña escala. A través del intento de la formulación de peticiones como un proceso de aprendizaje experimental, las instituciones pueden comenzar a realizar exploraciones de bajo costo de inversión para poder producir peticiones de alto impacto en el futuro.
5. Usa cartón y cinta de conducto. No prentendas que sea todo perfecto desde la primera vez. No hay nada más decepcionante que invertir horas y horas en algo que luego no funciona. Los desarrolladores de eventos lo saben, también lo deben saber los educadores. Necesitás ayuda, busca en la Oficina de Aistencia Ninja.
Para saber más: Asegúrate de chequear la serie de The Ocean Project sobre a solicitud de visitantes para actuar por la conservación, producida por Douglas Meyer, y siéntete libre de contactarnos para mayor información.
This is the first in our series of posts about World Oceans Day events at zoos, aquariums, museums, and other visitor-serving organizations.
There has been a trend in amongst zoos, aquariums, museums and other visitor-serving organizations with more institutions than ever making conservation asks of their guests. Aquariums in particular are leading the charge, but these “asks” can be tough to make.
“We always wrestle with an “action” taken by a visitor. Even though someone says they will do something does not mean they actually will. There hasn’t really been an effective method yet created for evaluating guest action without conducting pre and post surveys over several years.”
-Melody Wood, San Antonio Zoo
A “conservation ask” or “action recommendation” is something that a person can do in their everyday life to contribute to environmental protection or conservation. As organizations that focus on animals, zoos and aquariums, in particular, can engage their visitors in environmental protection or conservation. This focus on motivating visitors to take personal action is increasingly a core goal at zoos and aquariums. But how can we encourage more zoos and aquariums to make personal action recommendations?
The opportunity is there: visitor desire to take action to support conservation is activated by close contact with wildlife in an exciting zoo or aquarium setting. Research by The Ocean Project shows that visitors want recommendations for how they personally can take environmentally-friendly action to protect animals. In fact, visitors view getting this information as an integral part of a good visit!
Special events such as Earth Day and World Oceans Day provide perfect occasions to provide visitors with ways to help make a difference. Some zoos and aquariums, as well as other visitor serving organizations find this daunting. In my discussions with AZA educators, I hear often that many do not make a “conservation ask” of their visitors due to barriers such as lack of staff time – but another big deterrent is the lack of existing framework for ask development and evaluation.
So how do we navigate this space: where visitors want recommendations for how they can act to help the animals and the environment, but we don’t necessarily have a framework in place to develop and evaluate these “asks”? One option we encourage you to take is just dive in! In the next two installments of this series, we’ll take a look at how some partners in The Ocean Project network are making “asks” right now, and give you some concrete tips for making similar asks at your own institution.
A key aim of this series is to share knowledge with the community and to hear back from you about your own experiences, and how we can best help you. This is the beginning of a conversation – not the end! I encourage you to reply to this post, either by leaving a comment or sending me an email.
Stay tuned for Part II of this series next week.
On Earth Day, ocean conservation is unsung hero
Every Earth Day, people around the world make an effort to raise awareness for the environmental issues facing our planet. The vast majority of these events and actions are held on the ground – dry land covers just 30% of the planet, but many of us spend almost 100% of our time living on it. This Earth Day we ask you to consider the ocean, our planet’s unsung hero.
The ocean is the origin of life and its greatest champion. It covers 71% of our blue planet’s surface, and contains 99% of the habitat for all living creatures on Earth. One mouthful of ocean water can contain millions of bacterial cells, hundreds of thousands of phytoplankton and tens of thousands of zooplankton. Its inhabitants are world record holders: its Great Barrier Reef is the largest living structure on Earth; its blue whale is bigger than any dinosaur that ever walked on land.
Humans have explored less than 10% of the ocean; yet we use it to conduct 90% of our international trade and 50% of our communications. Unfortunately, 80% of marine pollution comes from human terrestrial activities. Research by The Ocean Project has found that almost half of Americans (~45%) believe ”what I do in my life doesn’t impact ocean health much at all.” Isn’t it time we give ocean conservation the recognition it deserves, and take responsibility for how our actions affect its health for future generations?
The ocean is in peril
The ocean has always had a special place in our hearts, since the days of the first sailors it has been loved for its beauty and feared for its mystery and power. For many it seems so vast and eternal—how could humans possibly affect it? Unfortunately, this has resulted in an ocean which has been mistreated and public which doesn’t know it needs to be protected.
Increasingly, scientists and others are recognizing that our world’s ocean faces dire threats: from climate change and ocean acidification, to massive overfishing and habitat destruction from poor fishing practices, to pollution, including plastics, nutrients, and much more. One chilling report predicts the possible collapse of the global ocean food web by 2050 if present unsustainable impacts continue.
Join World Oceans Day in starting a movement to protect the ocean
It is clear that the ocean’s future depends on a community which takes action for its protection. Take your ocean action beyond Earth Day and join us in highlighting the ocean in all its glory – celebrate World Oceans Day on June 8th.
For nine years we’ve been working to grow a movement dedicated to making a commitment to the ocean widespread through World Oceans Day; and the celebration is bigger than ever! This day of celebration and action is driven by people like you, who helped us convince the United Nations to officially recognize World Oceans Day as June 8th each year in 2008.
World Oceans Day is an awesome opportunity to not only raise awareness of the threats facing the ocean, but to take action to address those threats. You can learn more about how to plan your own event at http://WorldOceansDay.org/ideas.
Our partner One World One Ocean is again holding a great video contest for young filmmakers!
Invite your student groups, members or fans between the ages of 12-18 to enter the World Oceans Day Video Contest and tell us in a 60-second or less video what the ocean means to them.
This is a chance for teens to channel their creativity. We welcome humorous videos, music videos, and videos with a conservation message.
Awards will be given in the following categories:
- Best Video – Judges Choice Grand Prize Winner
- Best Video – Public Choice Grand Prize Winner
- Best Video from a Non-Coastal City
Prizes:
- Grand Prize Winners receive: $100 and a Go Pro HD HERO3 camera
- Non-Coastal City Winner receives: Go Pro HD HERO3 camera
Línea de tiempo
- Video submissions are due by May 10, 2013.
- The top 10 nominees will be announced May 17.
- The public can then vote for their favorite video between May 17 – 27.
- Winners will be announced on World Oceans Day, June 8, 2013
How to Submit a Video
To our website to receive information and to submit a video: http://www.oneworldoneocean.com/get-involved/wod_vc_signup
Good news: we’ve posted the new 2013 Activity Kit! There’s a lot in the kit this year:
- Age-appropriate marine conservation and educational activities featuring Dr. Seuss’ One Fish, Two Fish, Red Fish, Blue Fish classic book characters
- New customizable Dr. Seuss graphics to help market your event
- NEW favorite activities submitted by educators at zoos and aquariums
- Free educational activities from ARKive
- Updated vendor and product resources for a One Fish, Two Fish, Red Fish, Blue Fish retail statement.
- Cross-promotion opportunities with Dr. Seuss Enterprises and Random House Children’s Book
Download the Dr. Seuss Materials
If you want to download the entire kit, including the Dr. Seuss materials, you should send us an email and we’ll give you the password. Note that your organization must be a partner of The Ocean Project. Not a partner? Sign up now – free and easy! Click here to join. Sorry, we can’t distribute the Dr. Seuss materials to individuals.
Not sure if you’re a partner? Click here to search on our Partner Map.
Don’t want to become a partner? That’s fine too, you can download these other activities!
Order Dr. Seuss and World Oceans Day merchandise
Deadline to order: April 15th
Check out cool Dr. Seuss and World Oceans Day merch you can sell at your institutions and events. Note that different items may have separate contacts, minimum purchase orders, etc. The deadline to order and receive your merch is April 15th.
Click here to download the Catalog
ARKive Activities
Download
This zip file has just the ARKive educational materials.
You can also visit their website.
Download the AZA Educator Activities
Download
This zip file has all of the AZA educator activities, enjoy!
New partnerships
PLUS: We’re partnering with Rubio’s this year to raise money for World Oceans Day and add excitement to your event!
Would you like a Rubio’s tasting at your institution, or vouchers for your visitors to get a free reusable bag? Check to see if there’s a Rubio’s near you (CA, UT, CO, AZ) and contact us for more info.
Thanks for being a part of World Oceans Day, and feel free to contact us with any comments or questions.
We are pleased to announce we will again be providing FREE downloads of Dr. Seuss materials for World Oceans Day, thanks to the partnership between The Ocean Project, Dr. Seuss Enterprises, the Association of Zoos and Aquariums, and Random House Children’s Books.
The Dr. Seuss World Oceans Day Kit includes:
- Age-appropriate marine conservation and educational activities featuring Dr. Seuss’ One Fish, Two Fish, Red Fish, Blue Fish classic book characters
- New customizable Dr. Seuss graphics to help market your event
- NEW favorite activities submitted by educators at zoos and aquariums
- Updated vendor and product resources for a One Fish, Two Fish, Red Fish, Blue Fish retail statement.
- Cross-promotion opportunities with Dr. Seuss Enterprises and Random House Children’s Book
Sign up now to receive the 2013 Dr. Seuss Kit
If you’d like to download a copy of the new 2013 Dr. Seuss World Oceans Day Kit, please sign up here. By filling out this form you are acknowledging that you are a partner of The Ocean Project. Not a partner? Sign up now – free and easy! Click here to join.
Not sure if you’re a partner? Click here to search on our Partner Map.
In a few weeks, we will be sending everyone who signed up a password so they can download the kit. Please make sure you can receive emails from @theoceanproject.org email addresses, or check your spam folder! We will also make an announcement on the website.
World Oceans Day is only a few months away and the events are pouring in! In just the past week we’ve posted events from India, Australia, Canada, Germany, and the US.
We’ve also posted some new images and posters based on Chris Hsu’s great designs in the Promotional Materials section.
Here we have some button and smaller banner sizes of Hsu’s poster.
You can also download a customizable version of Hsu’s poster. These are Microsoft Word files with the poster image at the top that you can add your own details to.
Enjoy, and let us know if there’s anything we can do to help support you as you organize your event.
We’ve posted some updated art from Chris Hsu, check it out on the Promotional Materials page! We’ll be posting some additional forms of his awesome posters soon. We’re thinking buttons, banners, Facebook images – would that be helpful to you as your advertise your event?
Please give us feedback so we can make sure we’re giving you want to need! You can leave a comment here, tweet at us @CelebrateOceans, or shoot us an email. Until then, keep your eyes peeled for more good stuff.
Also: we have new Dr. Seuss and educational materials from ARKive in the pipeline. June 8th is only a few months away, get excited!
Thanks to the hundreds of World Oceans Day event organizers who answer our survey! Your responses were incredibly helpful. We want to address your concerns and make your World Oceans Day experience the best it can possibly be.
One major point came through loud and clear: event organizers need a way to connect, share experiences, and use knowledge sharing to make their events better than ever.
We hear you! We’re launching two new ways for event organizers to connect. Both of these are brand new and need some enthusiastic event organizers to help jump start the conversation, so go check them out:
1. Event organizer discussion forum – it takes seconds to join this forum and we won’t send you any weird spam. You can use this forum to share your experiences, vote on polls, and more.
2. World Oceans Day Listserv – a listserv is an email discussion list. Any email you send to the group email address, your email will go to everyone on the list. This list will be closely monitored to prevent spam, and you can sign up to receive a digest of emails if you don’t want to get every one individually. Click here and enter your email address to join, you don’t need to sign up with Wiggio.
Our aim with these discussion forums is to get some good discussions happening, so we can then create a truly useful FAQ page with REAL questions and REAL answers from event organizers, which will help others plan their events (with the organizers and their institutions credited of course!).
Please do join these new forums and post your thoughts or questions. You can also contact me directly if you’re interested in asking a question, answering a question, posting a few tips, or even doing a brief interview with me about your experiences.
Thanks and we’d love to hear your feedback!
You may have noticed, we’ve got a new look! Please be patient with us as we work out the bugs, and don’t hesitate to contact us if you notice any problems. We will also be posting ALL-NEW content, guides, and FAQs for event organizers – so check back!